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Case studies

Two health websites I redesigned for real clients, shown under other names so the clients stay private. Scroll each one through its twelve chapters, from the first audit to the proof, then open its full case study.

Case study 1 of 2 · July 2 to 8, 2026

Valestra

SEO audit, website redesign and AI-assisted build · Client project, shown as Valestra · 2026

Post-acute nursing, rehabilitation and respiratory care in Miami. I audited the old site at 42 out of 100, rebuilt it in Astro in English and Spanish, and re-scored it at 83 six days later.

Valestra: the redesigned home page, the Red direction, captured from the live demo

  1. 01 July 2 to 6

    Research and planning

    87 pages archived, audited at 42 out of 100

  2. 02 July 2 to 6

    Platform and build

    WordPress replaced by a static Astro site

  3. 03 July 2 to 8

    Pages and content

    Nine real pages and a family FAQ

  4. 04 July 2 to 8

    Visual design and experience

    Royal red and gold, with an image hero

  5. 05 July 6 and 7

    Language (English and Spanish)

    Every direction in English and Spanish

  6. 06 July 2 to 8

    Search (SEO)

    A unique title and one H1 on every page

  7. 07 July 5 to 8

    Structured data

    Structured data score 35 → 90

  8. 08 July 8

    AI search

    AI search score 35 → 85

  9. 09 July 2 to 8

    Speed

    Mobile home page 39 → 93 in Lighthouse

  10. 10 July 2 to 8

    Accessibility

    198 of 198 images with alt text

  11. 11 July 6 to 8

    Privacy and security

    11 outside host families before consent → 0

  12. 12 July 2 to 8

    Testing and proof

    Re-scored 42 → 83 on the same rubric

SEO health score 42 to 83 out of 100

Scores use the audit's seven-category SEO rubric (Technical 25%, Content 25%, On-page 20%, Structured data 10%, Performance 10%, Images 5%, AI search 5%). It is not a Google score. A real client project, shown as Valestra so the client stays private. Dates, tools, counts and scores come from the original work's records.

Open the case study: Valestra

Case study 2 of 2 · May 20 to June 25, 2026

Solavelle

SEO audit, website redesign and AI-assisted build · Client project, shown as Solavelle · 2026

Skilled nursing and rehabilitation in a boutique-hotel setting in Miami. I audited the old site at 44 out of 100, rebuilt it in Astro in three directions, with the White one in English and Spanish, and re-scored it at 80.

Solavelle: the redesigned home page, the Black direction, captured from the live demo

  1. 01 May 20 and 21

    Research and planning

    141 pages archived, audited at 44 out of 100

  2. 02 June 2 to 25

    Platform and build

    WordPress replaced by a static Astro site

  3. 03 June 2 to 25

    Pages and content

    Ten focused pages, the junk cleared out

  4. 04 June 25

    Visual design and experience

    White, Black and Gold, three ways to look

  5. 05 June 25

    Language (English and Spanish)

    The White direction in English and Spanish

  6. 06 June 2 to 25

    Search (SEO)

    Its own title and description on every page

  7. 07 June 25

    Structured data

    Structured data score 8 → 70

  8. 08 June 2

    AI search

    AI search score 30 → 82

  9. 09 June 2 to 25

    Speed

    Images score 25 → 92

  10. 10 June 25

    Accessibility

    Skip link, labels and focus on every page

  11. 11 June 2 to 25

    Privacy and security

    No ad cookies or video trackers on load

  12. 12 June 25

    Testing and proof

    Re-scored 44 → 80 on the same rubric