Product, Website, Branding, Print
Pumpkin & Wyatt
Brand identity and website · Client project
Pumpkin & Wyatt was a pop-up business I created a brand identity for, carried across every medium: the logo, envelopes, letterhead, notepads, business cards, jewelry tags and mini cards.
Project story
The project
Pumpkin & Wyatt is a boutique run by a couple from a family in the gemstone trade. They sell jade, by appointment only, and the online store also listed porcelain and jewelry. I designed the whole identity, with English and Chinese side by side.
The identity
Three colors from the logo carry the identity: deep brown, brick red and gold. Pumpkin orange is kept for the pumpkin, the harvest and the Chinese name. The same marks run across cards, tags, stationery, store and banner ads, and the pumpkin vine appears on the hang tags and nowhere else.
Logo design
The logo is an art nouveau monogram: a boy, a pumpkin and a W in one drawing, inside a loose gold frame. A wide lockup sets the Chinese name above and the English below, with the boy standing on the bar of the last T.
Supporting work
Business cards on 30pt linen with Chinese characters and a QR code, and hang tags cut by hand and hung on rope. Folded notecards, three notepads, letterhead and an envelope. Banner ads in three colorways, an advertisement in Style 1900, an online store built on Adobe Business Catalyst, and the product photography of the jade.
The work
Business card on 30pt linen, in English and Chinese, with a QR code.
Art nouveau monogram: a boy, a pumpkin and a W in one drawing.
The identity on one board: letterhead, envelope, cards, tags, notepads, website and banner ads.
Wide lockup: the name in Chinese and English, with a boy beside a pumpkin.
Online store on a tablet: carved jade below the bilingual masthead.
Letterhead: the monogram top left, a double rule down one side and across the foot.
Envelope on speckled tan paper, with the monogram and return address top left.
Brick red business card, front and back, with the wordmark and the name in Chinese.
Business cards, fronts and backs, on thick parchment cardstock.
Folded notecards, opened flat, on white and parchment, with the ampersand lockup or the monogram.
Jewelry hang tags with the wordmark or the monogram above a pumpkin vine.
Notepad with the boy and pumpkin in pale gray behind the writing space.
Notepad in a gold frame, with a pale pumpkin in the lower left corner.
Notepad with double rules down both sides and the lockup at the foot.
Online store, built on Adobe Business Catalyst, with menus for jade, porcelain and jewelry.
Brand Guidelines
Version 3.2, October 2026. Open a volume to read every page.
Pumpkin & Wyatt: Brand Guidelines
