Branding
Catalonia Cleaners
For Catalonia Cleaners, a dry cleaning boutique, I designed the logo and the website. The logo is a round badge drawn from the tools of garment care, in a quiet blue gray and white, and the website is assembled from its parts, so the shop looks the same from its sign to its home page.
Project story
The project
The website presents the shop as the place for clothes that matter. Its banner follows a bride and groom from an embrace to wedding clothes stained red, with a line about cleaning and preserving treasured possessions along its foot. The identity matches that tone: calm, exact, and drawn from the tools of garment care, so the badge says what the business does before anyone reads its name.
The identity
Blue gray, #a4b8bf, fills the disc and returns as the website's navigation bar, and white carries the lettering and the thread. A deeper blue gray, #85989e, is used only for shadow, lifting each white piece a little off the disc. Beige, #cfc9a9, rings the iron and the button, and pale lime and sage green ring the hanger and the needle, the only accents in a palette that otherwise reads cool, clean and quiet. On the website, the wordmark and the column headings take the blue gray onto white.
Logo design
The badge is built in layers, like cut paper. One white thread draws the ring inside the disc: solid around the left and over the top, loose at the top right, where it wraps the button and threads the needle, and dashed down the right side, where it has been sewn. The name sits in thin, geometric lowercase, each word opening with a tall outlined C, the two Cs nested like smaller arcs of the badge. Along the lower curve, four small white discs hold a hanger, an iron, a needle and a button, all drawn in the disc's own blue gray.
Supporting work
The home page reuses the badge piece by piece. The wordmark stands alone in the header beside the full badge, a faded copy of the badge sits behind the banner's left edge, and the banner sets its four photographs in white-rimmed circles. Under it, three columns open with the iron, the needle and the hanger in their colored rings, so the logo's icons become the page's signposts.
The work
The master badge in blue gray and white. The name fills the upper half, its two big Cs swinging out to the left, and the tools curve along the bottom like a row of buttons, the last of them a four-hole button.
The home page on a desktop screen. White capitals, widely spaced, name four pages on the blue gray bar: Home, Services, About Us and Contact Us. The words Clean with Care cross the banner's lower left corner on a diagonal, and the columns below carry the headings Catalonia Cleaners, About Us and Services over centered text.